BBA – COMMUNICATION AND MEDIA MANAGEMENT

BBA - COMMUNICATION AND MEDIA MANAGEMENT

A BBA (Communication and Media Management) creates productive executives with expertise in the booming sector of marketing and public relations. If you opt for this specialized degree, you will have an in-depth perspective of media and communication as an industry and a necessity for 21st century organizations. Developing an integrated marketing strategy,
you will be able to build and enhance the image of a brand. This degree comprises subjects such as media planning, storyboarding, advanced communication and public relations management. In three years, you will have a national and international perspective of business and the ability to communicate brand messages to target audiences.

CRESTA's 5-Step Admission Process

ACADEMIC OVERVIEW

Discipline Specific Courses
Skill Enhancement Courses
Ability Enhancement
Compulsory Courses
Languages

AREAS OF STUDY

Media management
Digital marketing
Public relation management
Media research
Media law and ethics
Media content management

LEARNING OUTCOMES

Managerial, accounting and decision-making skills
Sound knowledge of marketing, advertising, content development, consumer dynamics, brand communication, PR and corporate negotiations
Ability to formulate and execute an integrated marketing communication strategy targeting the audience of any given brand.
Creativity to originate brand themes
Acumen for successful negotiations
Understanding of the mechanisms of the media industry

Skills to analyze media and communication performance in business
Resourcefulness for ethical team management
Data analysis skills to perform research on the use and effects of media
Awareness of emerging trends, practices, technology in media
Awareness of legal, ethical and environmental concerns in business.
Ability to use industry-specific syndicated research databases and software
Expertise in reaching relevant target audiences

HIGHER EDUCATION OPTIONS

Masters in Business Administration
Masters in Management
Masters in Science
Masters in Arts

ELIGIBILTY

To be eligible for the BBA in Media and Communication Management program at CRESTA, students must have completed their pre-university, grade 12 or an equivalent with at least 60% of the total score from a recognized board in India or abroad.

PROGRAM HIGHLIGHTS

Faculty experienced in the media industry
A syllabus that contains both theoretical and practical components
A hands-on approach to advertising, storyboarding, creative marketing and content creation
Maxim exposure to the media industry to facilitate depth of study and mastery of industry skills
Exposure to the best practices of print, broadcast and digital media
Industry certification courses, internships, campus venture opportunity, expert interactions, student inspiration trips, special training workshops, guaranteed placements and personalized training for future pathways

Career Options

While a comprehensive list is impossible to compile, given below is a list of broad industry sectors that BBA students tend to join after earning their degree

JOB SECTORS

Advertising agencies
News channels
Film industry
Television industry
Print media
Radio
OTT platforms
Integrated marketing agencies

JOB ROLES

Integrated Marketing
Media Planning
Public Relations
Media Analysis
Marketing Analysis
Content Development
Content Production
Corporate Communication
TV Production

SAMPLE DESIGNATIONS

Media strategist
Marketing analyst
Media manager
Digital media producer
Digital Media assistant
Corporate-communication assistant
Digital media analyst

STUDENT PROFILE

Although this course is accessible to students from all streams, you are best-suited for a BBA in Media and Communication Management

If you have an interest in modern culture, marketing and advertising
If you want to possess advanced communication skills
If you see yourself interacting with media personnel and negotiation for corporates
If you want to learn journalism, content creation, graphic designing and storyboarding

INTERESTED IN JOINING US?

ADMISSIONS OPEN FOR AY 2022

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STUDENT TESTIMONIALS

I was initially very hesitant about going to a college in Mysore, but I finally joined CRESTA and I’m glad I did ! The type of exposure I’ve received, the friends I’ve made and the people I have met are going to stick with me for life!

ROHIT GOELBBA - 3RD YEAR

These 3 years have been an amazing journey for me. CRESTA has been everything I wanted in an undergrad college and more! The events, the teaching methods, the expert talks and trainings, the industrial visits, have all helped me grow into the person I am today.

HARSHITHA JAINBBA - 3RD YEAR

CRESTA – and all my professors – have mentored me academically, professionally and personally. These 2 years have helped me grow a lot in terms of both my knowledge as well as skills.

AKASH URSB.COM - 3RD YEAR

I have learnt more from my first year than I imagined I would learn in the next 3 years. CRESTA has offered me an incredible environment for rapid growth!”

AANCHAL JAINBCA - 2ND YEAR

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