BBA (Communication and Media Management)

A BBA (Communication and Media Management) creates productive executives with expertise in the booming sector of marketing and public relations. If you opt for this specialized degree, you will have an in-depth perspective of media and communication as an industry and a necessity for 21st century organizations. Developing an integrated marketing strategy, you will be able to build and enhance the image of a brand. This degree comprises subjects such as media planning, storyboarding, advanced communication and public relations management. In three years, you will have a national and international perspective of business and the ability to communicate brand messages to target audiences. 

Program Highlights

  • Faculty experienced in the media industry
  • A syllabus that contains both theoretical and practical components 
  • A hands-on approach to advertising, storyboarding, creative marketing and content creation
  • Maxim exposure to the media industry to facilitate depth of study and mastery of industry skills
  •  Exposure to the best practices of print, broadcast and digital media 
  • Industry certification courses, internships, campus venture opportunity, expert interactions, student inspiration trips, special training workshops, guaranteed placements and personalized training for future pathways

Academic Overview

  • Discipline Specific Courses 
  • Skill Enhancement Courses 
  • Ability Enhancement
  • Compulsory Courses
  • Languages

Areas of Study

  • Media management
  • Digital marketing
  • Public relation management
  • Media research
  • Media law and ethics
  • Media content management


Learning Outcomes

  • Managerial, accounting and decision-making skills
  • Sound knowledge of marketing, advertising, content development, consumer dynamics, brand communication, PR and corporate negotiations
  • Ability to formulate and execute an integrated marketing communication strategy targeting the audience of any given brand. 
  • Creativity to originate brand themes
  • Acumen for successful negotiations
  • Understanding of the mechanisms of the media industry
  • Skills to analyze media and communication performance in business 
  • Resourcefulness for ethical team management
  • Data analysis skills to perform research on the use and effects of media
  • Awareness of emerging trends, practices, technology in media 
  • Awareness of legal, ethical and environmental concerns in business.
  • Ability to use industry-specific syndicated research databases and software
  • Expertise in reaching relevant target audiences

Career Options

While a comprehensive list is impossible to compile, given below is a list of broad industry sectors that BBA students tend to join after earning their degree – 

Job Sectors

  • Advertising agencies
  • News channels
  • Film industry
  • Television industry
  • Print media
  • Radio
  • OTT platforms
  • Integrated marketing agencies

Job Roles

  • Integrated Marketing
  • Media Planning
  • Public Relations
  • Media Analysis
  • Marketing Analysis
  • Content Development
  • Content Production
  • Corporate Communication
  • TV Production

Sample Designations

  • Media strategist 
  • Marketing analyst 
  • Media manager
  • Digital media producer 
  • Digital Media assistant
  • Corporate-communication assistant 
  • Digital media analyst

Higher Education Options

  • Masters in Business Administration 
  • Masters in Management 
  • Masters in Science 
  • Masters in Arts 

interested in joining us ?

Admissions Open For AY 2022


To be eligible for the BBA in Media and Communication Management program at Cresta, students must have completed their pre-university, grade 12 or an equivalent with at least 60% of the total score from a recognized board in India or abroad.  

Student Profile

Although this course is accessible to students from all streams, you are best-suited for a BBA in Media and Communication Management

  • If you have an interest in modern culture, marketing and advertising 
  • If you want to possess advanced communication skills 
  • If you see yourself interacting with media personnel and negotiation for corporates
  • If you want to learn journalism, content creation, graphic designing and storyboarding