COURSE OVERVIEW

The BBA course is a three-year course in which students are taught the fundamental concepts of management and business. BBA is the first step towards learning more about business administration and the fundamentals of running a proper business at the college level.

The BBA course has all the essential stepping stones you need to develop more creative ideas about running a business. It will additionally teach the student all the required skills and knowledge of the principles of Indian and International companies, laws and ethical rules that need to be maintained, as well as knowledge of Economics, Accounting, Organizational Behaviour, Taxation etc.

The BBA course is also an excellent option for those looking to join their family business after studies. It helps students internally set up a system of thinking and a base of knowledge to guide their business strategically.

PROGRAM HIGHLIGHTS

  • The BBA program at Cresta helps students develop practical managerial and communication skills through presentations, industry visits, projects, and internships, which will help a student become an industry-oriented professional.
  • The curriculum of BBA is a solid combination of theory, practical knowledge application, and personality development. This course enables students to learn a variety of skills that will turn them into well-rounded professionals who will have a very successful career ahead of them.
  • The BBA degree is an excellent foundation course for an MBA. The foundation of business administration, management knowledge and practical skills learned by students of BBA help them have an edge over students from other backgrounds pursuing MBA right from the onset.

COURSE OUTCOMES

Upon graduating, a student holding a BBA degree will be able to –

    • Demonstrate critical thinking skills
    • Be knowledgeable about ethical factors, management trends, and the functioning of various departments in the global business environment
    • Manage and work in creative functions like marketing, process optimizations, sales activities, etc.
    • Be proficient users of business presentation and analysis technology

Academic Overview

Languages8
Core Subjects24
Experiential Learning18
Electives4

STUDENT PROFILES

The BBA degree, while being generally accessible to everyone, mainly attracts the following types of students –

    • Students who want to improve communications skills, quantitative reasoning as well as business analysis skills.
    • Students who tend to enjoy communicating and interacting with others and working in a team
    • Students planning to work in business organizations/corporates/industries in the future

List Of Papers

Core Subjects

Financial Accounting-I 

Principles of Management 

Business Environment 

Business Decision Theories 

Management of Services 

Financial Accounting-II 

Management Information System 

Financial Accounting-Ill 

Cost Accounting 

Disaster Management 

Quantitative Techniques 

Commercial Law 

Organizational Behaviour 

Management Accounting 

Company Law 

Business Statistics-I 

Tax Management-I 

Business Research Methods/Project Management 

Entrepreneurship and Small Business Management 

Business Statistics-II 

Tax Management-II 

Business Policy /Project Report 

Marketing Management

Elective I: Principles of Marketing 

Elective II: Rural Marketing and Consumer Behaviour

Elective III:  Advertising 

Elective IV: Retail and Supply Chain Management 

Human Resource Management

Elective I: Human Resource Management  

Elective II: Human Resource Development 

Elective III: Performance Appraisal and Compensation Management 

Elective IV: Employee Empowerment and Industrial Relations 

Financial Management

Elective I: Financial Management

Elective II: Working Capital Management 

Elective III:  Financial Services 

Elective IV: Investment Analysis and Portfolio Management

Tourism Management

Elective I: Fundamentals of Tourism

Elective II: Tourism Planning and Organisation

Elective III: Tourism Management

Elective IV: Tourism Marketing

Banking and Insurance

Elective I: Indian Banking System

Elective II: Banking Information Technology

Elective III: Principles of Insurance

Elective IV: General Insurance