The BBA in Communication and Media Management is a multi-faceted programme that provides you with theoretical and practical competencies to successfully operate as an all-rounder in the local and international context. To this end of the programme, you will acquire basic knowledge in the areas of media, communication, and management.
BBA in Communication & Media Management develops appropriate skills such as storyboarding, communication, media writing, research, content development, etc., for students whose job will be to create communication concepts related to Media and Mass Communication. The program teaches students to apply the theoretical concepts they learn in their classes in a competent manner to generate concepts, analyze media and communication performance, and ethically manage teams in the Media industry. In addition to this, the program teaches students the fundamentals of marketing, economics, and management.
Unlike regular courses, BBA in Communication and Media Management offers a deeper study of the subject matter. Every paper in the program is directly or indirectly related to the specialization i.e Modelling and Fashion Management. This course has been specially designed by Cresta with inputs from our Industry partners, relevant Academicians, and our Industry Board of Advisors. This program is exclusively taught at Cresta, while being certified by the University of Mysore, making Cresta one of the first institutes in the country to provide this course.