Course Overview

The BBA in Communication and Media Management is a multi-faceted programme that provides you with theoretical and practical competencies to successfully operate as an all-rounder in the local and international context. To this end of the programme, you will acquire basic knowledge in the areas of media, communication, and management. You will intensively engage with communication topics such as brand management, advertising, corporate communications, public relations, and event management. Besides learning to apply scientific methods in your work, you will also develop strong social skills such as interdisciplinary cooperation and communication to be a successful team player and a manager.

Career Prospects


‚ÄčDue to the growing significance of media and communication for all types of organisations, there is an increased demand for professional media and communication managers who have interdisciplinary training and digital competence. As a graduate of the Media and Communication Management degree, you have the opportunity to choose from diverse career paths in different types of organisations.

Few roles include:

  • Marketing and communication manager
  • Strategy consultant
  • Project manager for online media
  • Press reviewer for a global media company
  • Startup founder
  • Strategic planner

Academic Overview

Ability Enhancement Compulsory Course12
Discipline Specific Core26

Course Highlights

  • The curriculum is designed by industry experts and is updated at regular intervals
  • Personalized mentorship programs are provided by top industry leaders.
  • Hands-on and immersive learning experience.
  • Live projects
  • Internships
  • Personalized guidance by student success managers.

List Of Papers

Ability Enhancement Compulsory Courses



Environmental Studies


Constitution of India

Physical Education

Business Communication-I

Disaster Management

Business Communication-II

Discipline Specific Courses (DSC)

Introduction of Media Management

Fundamentals of Communication

Financial Statement Analysis

Advanced Communication

Marketing Management

Media Planning

Communication Design Thinking


Digital Marketing

Organizational Behaviour

Public Relation Management

Advertising Management

Analytical Tools and Techniques

Management Accounting

Entrepreneurship Development

Media Research

Media Law and Ethics

Retail Marketing

Graphic Designing

Consumer Behaviour

Computer skills for managers

Project 1

International Business

Negotiation Management

Integrated Marketing

Media Content Development


Project 2

Audit Courses

Stock Market
Digital Marketing
Image Management
Debate & Logic